“Social media has changed the game,” said Brutus Trimfit director Jonathan Freedman in an interview with Clash earlier this year (here). And the man’s got a point.
Originally founded by his dad Keith and his brother Alan in 1966, the Brutus name has undergone a revival in recent years, not least in the arena of aesthetics with the arrival of LAW’s John Holt as creative director.
Elsewhere the overwhelming popularity of Shane Meadows’ ‘This Is England’ surely did no harm, while a successful Instagram account – here – allows Freedman and Holt to engage with fans on a whole new level.
Set to celebrate a mammoth (50th anniversary) milestone in 2016 and with the first full collection for 15 years produced for SS16, Brutus Trimfit 2.0 is on course for great things over the coming year. And they want you to be part of it, sort of...
For the chance to win one of five Brutus check shirts, just answer the following question:
Which famous musician featured in a Brutus Jeans television advert in 1978, a year before he starred as Ace Face in 'Quadrophenia'?