The Joy Formidable have always had an insatiable curiosity for new ideas.
Whether that's switching up their production team or working on Welsh language music, the rock trio continually surprise.
New album 'AAARTH' will be released on September 28th, with lead track 'The Wrong Side' online now.
The visuals are a trippy counterpoint, a psychedelic feast that finds the three-piece working with a Stateside creative team.
Bassist and vocalist Rhydian Davies comments on the visuals; “This is our second collaboration with [Boston-based creative studio] TRLLM. We love their imagination and, like all our favourite artists, they’re not afraid to make it weird. They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time, and they used that, along with the album artwork to create this experimental, multi-coloured dream sequence that we think captures the essence beautifully.”
Tune in now.
'AAARTH' is set to be released on September 28th.
For tickets to the latest Joy Formidable shows click HERE.
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