Rich Aucoin bridges that link between electronic production and indie songwriting.
A bold talent, his grasp of sonics is interlinked with a desire to express something, to challenge both himself and those around him.
Having scooped the Prism Prize for his video ‘Brian Wilson is A.L.I.V.E.’ in 2013 he's established a stellar reputation for thought-provoking music videos.
With new album 'Release' landing on May 17th it's something he returns to, sharing brand new single 'The Other'.
Visually, the clip focusses on the track's dystopian themes, using the work of Ridley Scott and Stanley Kubrick as reference points.
When explaining about the video, Rich Aucoin said:
"'The Other' video takes place on an alien planet where a tyrant rules a dystopian society divided into quadrants based on the various colours of the aliens' masks. There is a strict no physical inter-coloured contact rule on this planet such that even the soldiers on this planet only touch others with long metal sticks."
"The Blue and Red hero/ heroines of the story live in their segregation watching their own versions of the news until they join forces in a rainbow revolution against the tyrant and the ruling class. Inspired by George Lucas' THX and Ridley Scott/Denis Villeneuve's Blade Runner and Stanley Kubrick's Eyes Wide Shut, the video reveals the album cover image of the upcoming release with Rich's 3D printed skull."
Tune in now.
Photo Credit: Scott Munn
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