Check out the video now...

Martha Ffion realised that she needs to be direct.

A potent songwriter, whose work is so emphatically nuanced, so wonderfully broad, her new album 'Nights To Forget' is a multi-layered, highly textual feast.

The album's title track, though, is a searingly simple indie jammer, with its pop inflections set against lyrics that deal with society's objectification of women.

It's a real ear-worm, battling its addictive tendencies with word play that draws on Martha's own experiences.

“The song is a reflection on my own negative experience of objectification as a woman, beginning from quite a young age, while also thinking about the wider movements happening,” she says. “This was the one that first got me experimenting with Garageband and playing around with a more contemporary pop sound.”

We're able to share the full video, which features a solo dancer shot in a murky, lo-fi, but eye-catching environment.

Martha Ffion comments: "The video is a celebration of the link between the worlds of Hospitality and Art. Beth, Jade and I have often straddled the two (and will likely always do so)."

A pleasingly lo-fi video, whose simplicity works perfectly with the charming minimalism of the song itself, you can check it out below.

Martha Ffion will release new album 'Nights To Forget' on August 14th.

Join us on the ad-free creative social network Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks, exclusive content and access to Clash Live events and a true view into our world as the fun and games unfold.



Follow Clash: