A solo artist in almost every sense, Kindness - real name Adam Bainbridge - is still open to welcoming others into his world.
New album 'Otherness' - Clash review HERE - features a stellar guest spot from Scandinavian pop star Robyn. 'Who Do You Love' muses on the often hidden manner of communication between people, and how these messages can reveal undreamed of truths.
Directed by Daniel Brereton, the accompanying video aims to answer the question posed by the songs lyrics. Shot in stark monochrome, it's a beautiful piece of work.
"This video and this song is about people and connection, and how you can identify who you are by those you love," says Adam Bainbridge. "Those people say a hell of a lot about you. Daniel's idea was a series of portraits of our closest friends and family - in a way, the most revealing portraits of us possible. There's something about seeing all these people together, all these people that would do this for us - it makes the song make a little more sense, and a little more powerful."
"There is so much information in the faces of people," explains Robyn. "And some of the people I love more than anything are in this video together with people that mean the world to Adam, so for me it has many dimensions. But for anyone watching it has a beautiful way of communicating the different layers in the song."
Watch it now.
Photo Credit: Emile Rafael