Jorja Smith has shared the video for new track 'Beautiful Little Fools'.
The title has a literary inspiration, prompted by a line in F. Scott Fitzgerald's classic novel The Great Gatsby.
The character Daisy is heard to address her infant child, wishing that she would “be a fool - that’s the best thing a girl can be in this world, a beautiful little fool.”
The song grew from this point, with Jorja channelling her own feelings, her own frustrations amid that billowing sense of modern soul. She explains:
“I feel as young girls grow up, they’re slightly tainted by what the media says is ‘beautiful’ and I feel like my song can be a little help to them. We are all beautiful in our own individual and special ways.”
The video channels that Great Gatsby imagery, featuring three different versions of the singer.
Tune in now.