Jords links with Kida Kudz for new burner 'So It Go'.
There's a dancehall flavour to Jords sound, fusing together disparate elements to craft something bright and colourful.
Out now, 'So It Go' is a club bumper, a potent comeback that pits Jords against the force of nature that is Kida Kudz.
The video finds Jords re-connecting with his roots, taking the artist to the vibrant culture of Kingston, Jamaica.
Christina Nwabugo and Curtis Essel steer the clip, with Jords commenting:
"I think it’s important to show the beauty of where you come from. There’s a vibe that you get from Jamaica that gets misrepresented and I really wanted to show everyone my country of origin through my eyes."
Tune in now.
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