It's a Kida Kudz augmented burner...

Jords links with Kida Kudz for new burner 'So It Go'.

There's a dancehall flavour to Jords sound, fusing together disparate elements to craft something bright and colourful.

Out now, 'So It Go' is a club bumper, a potent comeback that pits Jords against the force of nature that is Kida Kudz.

The video finds Jords re-connecting with his roots, taking the artist to the vibrant culture of Kingston, Jamaica.

Christina Nwabugo and Curtis Essel steer the clip, with Jords commenting:

"I think it’s important to show the beauty of where you come from. There’s a vibe that you get from Jamaica that gets misrepresented and I really wanted to show everyone my country of origin through my eyes."

Tune in now.

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