Florence + The Machine have a tendency towards the theatrical.
It's something that has served Florence Welch well. A flamboyant free spirit, her live shows are a mixture of ferocious self-belief and impeccable charisma.
New single 'Big God' is online now, and the intricate, colourful, endlessly fascinating visuals are online now. Autumn De Wilde directs, with choreography handled by Akram Khan and Florence Welch.
Florence Welch explains:
‘Big God’ was written about that feeling when someone has not replied to your text, the modern phenomenon of ‘ghosting’ which is one of my favourite words but not my favourite feeling. I was describing it to someone and they said to me ‘you need a big god’, as if the need in me were so cavernous it would take something enormous to fill it. Probably something bigger than a text message.
It’s always been a very physical song, I saw a dance piece in my head as I was writing it, so to co choreograph something with Akram Khan was a huge honour. Autumn de Wilde fully understood what I was trying to do. The power of the desire within the void. Left with yourself to rage and wonder. And really it is yourself you are raging against. Not the ghost.
Tune in below.
Florence + The Machine will release new album 'High As Hope' on June 29th.
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