Brooklyn partnership Savoir Adore are now coming into sharp focus.
Dazzling songwriting with a pop bent, their work finds founder Paul Hammer cementing his musical partnership with Lauren Zettler.
Incoming album 'Full Bloom' drops on April 5th, with a series of previews arriving online.
New single 'Bloom' is the latest, the sound of two people truly finding their role, and working with relentless confidence.
Eager to explore different facets, Savoir Adore have crafted a stunning video for 'Bloom', one set in a Boston drag club.
A story of empowerment set in a community whose voice is often sidelined, it's a bold offering. They comment:
’Bloom’ represents so much to us - change, discovery, growth, becoming. A lot of times we have visuals in our mind when we’re writing songs, and this song really made us think about those who go through deep transformations and change in their lives.
Ben Philippo [video director] approached us with the idea of following a young man’s entrance into the world of drag performance in a small club called Jacques' in Boston. It was perfect, especially as he was able to capture real performers in their day-to-day lives.
It’s a pretty specific experience that encapsulates the whole idea of ‘finding yourself.’ When Patty looks at the camera and says ‘baby, we're about to bloom,’ both Lauren and I felt so much. It's an honor to have such a beautiful story and visual accompany the song.
Tune in now.
Catch Savoir Adore at the following shows:
5 London Scala
6 London Scala
Photo Credit: Shervin Lainez
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