Signed to G.O.O.D. Music, Big Sean has all manner of big names surrounding him.
It's to the rapper's credit, then, that he refuses to be bowed, that he maintains his own individuality. New cut 'I Don't F*ck With You' could mark his breakthrough, all buoyant production and stellar guest slots.
The cinematic video features a plethora of walk ons, with Big Sean appearing as the star quarterback (what else?) in a game of American Football.
Kanye West is anxious on the sidelines as the coach, while E-40 delivers his verse from the commentator's box - Des Lynam eat your heart out!
Check it out now.