"Then I just dash..."

A.M. SNiPER has been a pivotal figure in British music for over a decade now.

A former member of So Solid Crew, his experiences within the full spectrum of rap and hip-hop are matched to a thirst for new ideas.

Incoming single 'RUN' is a bass-heavy, low-slung return, complete with swaggering but impishly melodic production from Ayo Beats.

That super-heavy bassline dominates the track, but its cut in two by A.M. SNiPER's flow, his voice resounding against the bass drum kick.

It's already causing a ruckus, with Clash able to premiere the full video for 'RUN', a stylish but confrontational statement.

He observes: “In the visuals for ‘Run,’ I wanted to show how every individual is captivated for life if really choosing to do what they love. A slave to my own art each jail cell represents a talent of an individual who at the same time is trying to escape the norm of daily routines... Sentenced for life doing what I like…”

Tune in now.

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