"Then I just dash..."

A.M. SNiPER has been a pivotal figure in British music for over a decade now.

A former member of So Solid Crew, his experiences within the full spectrum of rap and hip-hop are matched to a thirst for new ideas.

Incoming single 'RUN' is a bass-heavy, low-slung return, complete with swaggering but impishly melodic production from Ayo Beats.

That super-heavy bassline dominates the track, but its cut in two by A.M. SNiPER's flow, his voice resounding against the bass drum kick.

It's already causing a ruckus, with Clash able to premiere the full video for 'RUN', a stylish but confrontational statement.

He observes: “In the visuals for ‘Run,’ I wanted to show how every individual is captivated for life if really choosing to do what they love. A slave to my own art each jail cell represents a talent of an individual who at the same time is trying to escape the norm of daily routines... Sentenced for life doing what I like…”

Tune in now.

Join us on Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks and a true view into our world as the fun and games unfold.

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