It begins with a trickle, then ends with a flood.
Tom Zanetti's 'Darlin' is a word of mouth success, first becoming a hit in his native Leeds before spreading out across the country.
It's always a unique moment in raves, fans lost in music, reaching for their phones and capturing that sound – whatever it is – on Shazam.
Contagious, infectious and utterly enthralling, 'Darlin' has 'HIT' stamped all over it in ten foot high letters. Out now, it impacts over the festive period and you'd be foolish to bet against it slamming into the charts.
Clash is able to unveil the video and it's a cracker – dive in below.