Ed Sheeran's Gingerbread Man imprint is designed as a hub for individuals who might otherwise slip through the cracks.
The label is only just up and running, but it's already proved to be a shelter for upstarts and wayfaring strangers, attracting fresh voices from around the globe.
Foy Vance was one of the first to leap on board. The Northern Irish songwriter has led a curious career, releasing two acclaimed studio albums.
New album 'The Wild Swan' arrives on May 13th, and it's by turns graceful and poetic, moving and wryly humorous.
Clash is able to premiere jaunty new cut 'Upbeat Feelgood', and it's toe-tapping vision of rough hewn Americana is perfect for these spring days.
It's an ode to pushing past the troubles of the world, finding renewed inspiration in music and friendship. Tune in below.
Catch Foy Vance supporting none other than Elton John at the following shows:
10 Lincoln Lincolnshire Showground
11 Leicester Grace Road, Leicestershire County Cricket Club
12 Wiltshire Longleat, Near Warminster
14 Liverpool Echo Arena
19 Exeter Westpoint
25 Edinburgh Meadowbank Stadium
26 Woodstock Blenheim Palace
Photo Credit: Sarah Barlow + Stephen Schofield