Fred Perry And Noon Goons Collaborate On A Punk Inspired Capsule

Noon Goons dives head first into the Fred Perry archives for a new collaboration that draws on elements of British and American counter culture.

Los Angeles-based streetwear brand Noon Goons is the latest label to partner with Fred Perry for an exclusive capsule collection. 

Founded by Kurt Narmore in 2016, Noon Goons was born of Narmore’s passion for surfing, skating and punk music in Southern California. A fitting partnership, the collection is reflective of the rebellious spirit synonymous with both brands and their ties to both British and American counterculture. Fred Perry’s founder and namesake (the three-time Wimbledon champ) has close ties to California and Hollywood in particular through the Beverly Hills Tennis Club.

Fred Perry x Noon Goons. Image courtesy of Fred Perry.

For this collaboration, Noon Goons have centred on the iconic Fred Perry shirt, which has provided a blank canvas for Narmore and his team to play with the anti-establishment design elements that have quickly built his brand a dedicated cult following on the West Coast. Emphasising Fred Perry’s ties to the music scene over the brand’s classic sporty style the collection, titled ‘Fred Perry x Noon Goons’   which launches online and in-store on October 26th 2023, marks a pivotal moment for both brands. “It’s an honour to collaborate with Fred Perry, known for its iconic polo shirts and its role in the history of youth culture,” says Kurt Narmore. “Our three polos draw inspiration from the shared roots of Hollywood and London in punk rock music.”

The genderless collection consists of four distinct styles set in a bold colour palette that spans across black, off-white and standout neon green. Defined by loud attitudes and design choices the capsule features leopard print trims, bold lettering and a flame-encased skull design. 

Sign up for early access to the Fred Perry x Noon Goons collection here.

Fred Perry x Noon Goons. Image courtesy of Fred Perry.
Fred Perry x Noon Goons. Image courtesy of Fred Perry.
Fred Perry x Noon Goons. Image courtesy of Fred Perry.
Fred Perry x Noon Goons. Image courtesy of Fred Perry.
Fred Perry x Noon Goons. Image courtesy of Fred Perry.
Fred Perry x Noon Goons. Image courtesy of Fred Perry.
Fred Perry x Noon Goons. Image courtesy of Fred Perry.

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