A distinct lack of inspiration
The View - Cheeky For A Reason

There’s a remorseless perkiness to the Dundee pocket-rockers’ fourth album that eventually becomes intensely dispiriting. The View are nothing if consistent; the familiar festival chug of lead single ‘How Long’ laments recalcitrant would-be lovers, while ‘Anfield Row’ is a recycled small-town moan-fest that manages the improbable feat of sounding like an updated Bay City Rollers. Kyle Falconer’s Tayside twang still retains a certain teen-dream swagger, but even he cannot justify singing “the girl with the tacky tattoo / is the one you shouldn’t do”, on the album’s spunk-drunk closer. The View are cheeky for a reason - it hides a distinct lack of inspiration.



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