Rina Sawayama’s ‘This Hell’ Is A Titanic Return

It's a complex but emphatic statement...

Rina Sawayama's super-charged creativity is bound by context.

An artist keenly aware of her inspirations, she lets these sounds bleed through, paying homage by blasting them into the future.

A new era is unfolding, and 'This Hell' is the first step – and it includes a neat Shania Twain tribute.

Rina's cheeky "let's go girls" epitomises her approach, blending the old with the startlingly new in order to craft something defiant.

Paul Epworth's production contains a hint of Millennial gloss, while the lyrical reference points dart between femme icons – Britney, Princess Di, and Whitney Houston all get a shout out.

From the incredible key change – so redolent of those 00s bangers – to her crisp vocal, 'This Hell' feels like Rina Sawayama amplified, an entirely natural, wonderfully over-the-top cultural fusion.

Tune in now.

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