Rina Sawayama's super-charged creativity is bound by context.
An artist keenly aware of her inspirations, she lets these sounds bleed through, paying homage by blasting them into the future.
A new era is unfolding, and 'This Hell' is the first step – and it includes a neat Shania Twain tribute.
Rina's cheeky "let's go girls" epitomises her approach, blending the old with the startlingly new in order to craft something defiant.
Paul Epworth's production contains a hint of Millennial gloss, while the lyrical reference points dart between femme icons – Britney, Princess Di, and Whitney Houston all get a shout out.
From the incredible key change – so redolent of those 00s bangers – to her crisp vocal, 'This Hell' feels like Rina Sawayama amplified, an entirely natural, wonderfully over-the-top cultural fusion.
Tune in now.
– – –