Not since a certain weasel went a particular way has pop been this unconventional.
The latest single from Pop Levi has a chart-climbing melody, a radio-friendly hook and an electro-loving oomph that would be so mainstream if it weren’t wrapped in some of the most claustrophobic production since R. Kelly got trapped in the closet. The beat sounds like a drum being relentlessly played from the inside, the synths echo uncomfortably and the vocals frequently veer towards robotic. It’s like a cheesy Euro disco song given a Warp Records makeover. Creepy, intense pop that’s intriguing without being captivating.