It takes some front to begin your album with a delicate, confessional ballad about learning to find inner happiness, but Marina Diamandis has never been your typical pop star.
Despite the success of Marina & The Diamonds' previous record 2012's 'Electra Heart' (which reached the top of the charts but received a critical pasting on these pages), Diamandis has confessed she wasn't happy with the music and feels it wasn't truly representative of what she wanted to do.
This offers some clues about the amount of candour displayed on 'Froot'. Don't let the intentionally misspelled title fool you: 'Froot' is a deeply personal album, and following 'Electra Heart', Diamandis is using her music to discover who she really is. That said, by the end of 'Froot', we're still none the wiser.
The title track is bouncy, light pop, 'Savages' is a confused diatribe against the actions of humanity, but 'I'm A Ruin' is an absolute songwriting masterclass. The one thing that remains constant is the 1980s-leaning electronica influences – maybe Marina is still an 'Electra Heart' after all.
Words: Joe Rivers
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