Camila Cabello has been teasing her return for weeks now. A magazine cover here, a social media post there, with fans left to piece together the puzzle in their own time.
Now, though, there’s something substantial. New single ‘I Luv It’ is out now, and it’s a blast, an all-out onslaught of pop energy.
If Camila had previously shied away from directness in her work, she’s flipped the script on those presumptions. ‘I Luv It’ scratches away at self-doubt, unleashing the positive energy within, barely contained within that effervescent chorus.
Speaking recently, Camila called it “a genuinely chaotic slice of fast and fuzzy digitized pop that whooshes past you like a Miami sports car.”
Indeed, there’s a colossal sense of acceleration throughout the song – from the hyper-colourful production to the guest bars from Playboi Carti. The first sign of her fourth album this summer, Camila addresses the release by saying…
“Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them. Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”
Our verdict? 8/10
Directed by Nicolás Méndez at CANADA, you can tap into the video for ‘I LUV IT’ below.
Related: Feel No Fear – Camila Cabello Interviewed
Photo Credit: Dimitrious Giannoudis
