Next Wave #1168: Pixey

A pop force to be reckoned with...

“It’s the first time I’ve done it all (performing, writing and producing) and the label trusted it to be the lead single,” Pixey laughs with a tinge of disbelief as she talks us through the “backbone of the new record”, ‘The Thrill Of It’. Championed by Radio 1’s Clara Amfo, Jack Saunders and Mollie King, and spotlighted by Spotify’s Our Generation playlist, it’s clear that Chess Club Records made the right call in trusting the musical ability of this pop sensation in the making. Ahead of her debut album ‘Million Dollar Baby’, we caught up with the Liverpool-based songstress to talk 90s hits, virality and taking a new direction. 

‘The Thrill Of It’ hits with the same anticipation as its inspiration, Underworld’s ‘Born Slippy’. “I’m so glad you noticed,” she laughed when the comparison was made, “I love that song and wanted to recreate that feeling.” Despite its release at the end of January, the track is fuelled by 90s nostalgia, inspiring movement despite exploring painful subjects. It’s a new sound and one she was nervous to release, explaining the personal connection she has to every song she puts out: “you put a little bit of you into them.” This single sees her reclaim her experience of recovering from a life-threatening illness, her therapeutic endeavours see her reborn, and inspire any listener to follow suit. 

Commenting on her exploration of her experiences and the confidence she has in delving into these topics, she credits the freedom of being on an indie label. “You’re nurtured at an indie, you’re not a cash cow… it’s how it should be, it’s respectful.” It’s clear that Chess Club Records trusts in her ability, altering the trajectory of her career and seeing her gain opportunities young Pixey could only have dreamt of. Soundtracking Liverpool FC’s 23/24 season home kit launch, featuring on Spotify playlists, playing the BBC Introducing stage at Reading & Leeds and more. 

With her ability to lean into the past whilst evolving her pop output, the outcome of her graft is something all can appreciate. Having yet to hit the TikTok virality jackpot, despite manifesting such success, it’s perseverance she opts for in the soon-to-be-released title-track ‘Million Dollar Baby’. The corruptive power of what we all believe we want – fame, money, parties – and the reality that maybe it’s not the answer to your worries. Who knows, maybe Pixey is destined for that ‘Million Dollar Baby’ lifestyle, but without the sacrifices of a ‘dirty loan’ and all the benefits of the success she so rightfully deserves. 

Pixey will release her debut album ‘Million Dollar Baby’ on August 2nd (pre-order it online). Catch Pixey live:

September
25 London Lower Third
26 Leeds Hyde Park Book Club
27 Glasgow King Tuts
28 Liverpool Arts Club

Words: Megan Walder
Photo Credit: Marieke Macklon

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