Wyldest have shared the tender video for new single 'Quiet Violet' – tune in now.
The dream pop group will release their new album 'Dream Chaos' this week, with the final preview being placed online.
Album cut 'Quiet Violet' is softly beautiful, with its lyrical flair focussing on the emergence into adulthood of a late adolescent.
Zoe Mead directs the gorgeous video, with assistance from Mariin Kallikorm, while Ellen Girdler takes the lead role.
Zoe Mead explains…
'Quiet Violet' tells the common tale of a struggling adult who succumbs to societal pressures and gets themselves trapped in a life full of broken dreams and frustration. When you do things against your own dreams to please others, it can be easy to find yourself stuck in a life you find hollow and suffocating.
'Quiet Violet' represents a passive character, unable to fight the pressure around them to live the life they choose. This happens in all walks of life, all around the world and commonly to females. From forced marriages all the way through to being respected less by employers, females regularly get the short straw when it comes to choosing their own path and much of the time it takes a rare strength to overcome it.
The heroine of our video is a female shown working in a laundrette, dreaming of a life amongst nature and truth, away from capitalism and a life chosen for her. The video enters the character’s life at a turning point – showing her daily turmoil – desire to go back to the simplicity and perfect ignorance of childhood. The washing machine is significant in the story – representing feminine repression – being forced into a life of kitchen-based duties, deferred from realising their potential through creativity or intellect.
When the washing machine is in action, Violet continues in autopilot but as soon as the washing machine is empty she is allowed to dream and can later make a decision whether to act upon her dream. Or not.
Tune in now.
Catch Wyldest at the following shows:
March
5 London Sebright Arms
7 Bristol Hy-Brasil
8 Tunbridge Wells The Forum (International Women’s Day Event)
9 Milton Keynes The Craufurd Arms
10 Liverpool Jacaranda Phase One
11 York The Fulford Arms
12 Leicester Duffy’s
15 Norwich Bermuda Bob’s
19 Oxford Fusion Arts
20 Southampton Heartbreakers
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