Wretch 32 has been named Creative Director of 0207 Def Jam.
The exciting new label launched just a few weeks ago, bringing the iconic Def Jam brand to UK soil.
Stormzy was named 0207 Def Jam's inaugural signing, with Wretch 32 now joining the team.
The much-loved and widely respected figure becomes Creative Director at the label, helping to shape the imprint's vision alongside A&R Director, Char Grant and the wider A&R team.
Co-president of 0207 Def Jam, Alec Boateng comments: “Alongside being an incredible artist, we’re super excited our new label will be able to tap into Wretch 32’s unrivalled creative mind. I've been lucky enough to be close up and witness his ever-evolving genius many times. His creative wisdom and example has been invaluable to so many within the industry and I’m so gassed he’s now officially working with us.”
Wretch 32 says: "I’m excited to make a new mark in music with a team that’s reminiscent of the first label I signed with (Levels.) I feel as though I’m going full circle working with Alec again and I’m just as excited to be working closely with Alex and the entire 0207 Def Jam family."
"I believe that when music is your calling, you have the ability to prove it in multiple arenas and now I’m looking forward to seeing projects through a different lens, creative directing and A&R’ing."
It's a natural pairing, and another string to Wretch 32's formidable bow - a hit maker who commands the respect of the underground, he published his first book last year.
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