Wolverhampton Wanderers will launch their own record label.
The Premier League football club are opening up fresh realms, with Wolves Records aiming to become a hub for new music.
Teaming up with Warner Music UK’s Alternative Distribution Alliance (ADA), the new venture will include some heavy hitters on consultancy.
S-X has strong links to Wolverhampton, and the producer - whose credits include J. Cole, Skepta, Lil. Wayne, and more - comes full circle on this new project. Linking with the label, S-X comments: “I am very excited to be involved and support Wolves Records from the beginning and am looking forward to helping identify the best local talent and working with the label’s first artists.”
“Wolves and the city of Wolverhampton are both very close to my heart, and I am deeply passionate about giving talented young people from this area the best opportunities, and the rich musical talent that the West Midlands has to offer. I am genuinely looking forward to seeing how Wolves Records can impact the music industry and support new artists, and I’m also very proud that it is my club that is going to be the first in the UK to venture into music in such an authentic and exciting way.”
Peter Rudge is also named as a consultant - a legendary figure in music management, he has worked with icons such as The Rolling Stones and The Who.
He comments: “I was born one mile away from the famous old Molineux and came to my first game with my Uncle Had in March 1951. I sat on my uncle's shoulders on the old South Bank, and thus began a love affair with Wolves that has been such a major part of my life ever since. Football and music are a universal language. Wherever in the world you visit you will likely see a Beckham or a Beatles t-shirt, and the footballers of today have so much in common with musicians in terms of influencing and setting the cultural tone of the times.”
“Wolves and Warner Music’s ADA will merge these two cultures and partner in combining their respective skills and assets to develop Wolves Records, and in turn support, nurture, and encourage the local music community. I am thrilled to be involved in this initiative, to be able to be part of creating Wolves Records, and thus merging two of mine, and the world's, great passions - football and music.”
Catch up with Wolves Records HERE.