Will Joseph Cook Shares New Single ‘FEARLESS IS THE FLAME’

"It’s definitely a manifestation of my delayed obsession with Prince..."

Will Joseph Cook has shared new single ‘FEARLESS IS THE FLAME’.

The songwriter plays a flurry of UK shows this summer, culminating in a headline date at London’s Village Underground on July 6th. New single ‘FEARLESS IS THE FLAME’ is another jewel for fans, displaying Cook’s melodic flourish.

Beneath this, it’s a lie about the initial tension between two people, and wondering if you should act or not. The song sits on a tightrope, with Will Joseph Cook maintaining a fine balancing act amid the huge guitar riff.

“It’s about romantic tension, a passion that you can’t or shouldn’t act on”, he says. “The flame being the feeling that’s hard to stop once it’s burning within you. It’s definitely a manifestation of my delayed obsession with Prince over the past few years, I feel like that energy is a topic well trodden in his songs. The way the chorus instrumental feels like it’s wrestling with this huge expressive guitar riff made me think of these conflicted emotions pulling you in different directions.”

Bertie Gilbert directed the video, with a surreal sense of nostalgia running through the clip. The film maker says…

“When I’m coming up with concepts for my videos I often like to take one element of a song’s title or lyrics and create a new meaning from it, as opposed to showing the song’s true narrative. The word ‘fearless’ is really exciting and can take you in so many directions. I landed on this concept of exposure therapy for a seemingly endless list of things, feelings or concepts that we can be afraid of. The track is just blasting on my headphones throughout, guiding me through this questionable experience of overcoming my many irrational phobias.”

Tune in now.

Photo Credit: Will Hooper

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