Swedish pop is going through something of a gilded era.
A country with an international impact, each week seems to bring a perfectly formed pop nugget from our friends in Scandinavia.
VERO though, stand out. A friend of the group recently called them "the grunge favouring black sheep of Swedish pop" and we can certainly get on board with that – their sound has a crunch, a bite, that cuts a little deeper.
And yet it's still deeply, devoutly pop. Debut cut 'Hello' made a huge impact earlier this year, with VERO displaying a marked appetite for deliriously addictive melodies and super hooks.
"A lot has happened since then," the group tell Clash. "We have been pleasantly surprised by the amount of praise the songs have gotten and it made the ongoing studio work and selective live shows we are playing a really energizing experience. VERO is still super new and therefore it feels like we can take this project whichever way we want to, which feels pretty cool."
New cut 'Out Of My Head' is the sound of a band gleefully playing with the rules, blurring the lines between pop and rock while relishing their ability to conjure sugar-sweet melodies.
VERO handed us the following note: "'Out Of My Head' is one of those songs that gets stuck with people. We call it our ‘hit’ song because of its lingering effect. It’s unapologetically hooky and people get stuck with it in their heads. It translates well live for us too. It’s dirty, over the top and beautiful, and as far as we are concerned there is NOTHING wrong with that."
Tune in now.
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