Track Of The Day 26/9 – Frida Sundemo


Frida Sundemo is going international.

Already a vastly respected pop talent in her native Sweden, the singer's atmospheric, deeply enticing approach will be laid bare on new album 'Flashbacks & Futures'.

The first internationally released full length to have her name on the front, the record is a superbly creative piece of pop innovation.

New track 'Gold' is just wonderful, recalling everyone from Pet Shop Boys to The Knife in its sheer sonic splendour. She explains: "'Gold' is about being brave and embracing the beauty of life. It’s about having the courage to risk something that’s 'alright' for the chances of getting something you really dream about."

The visuals deftly expand on this, conjuring visions of intergalactic solitude. Frida continues:

“For me, the video is very much about exploration. Literally and in the sense of the themes of loneliness and loss, and particularly how the environment plays a part both literally and as a metaphor. Being in that space suit for so many hours made the world a bit surreal and I almost felt like I was exploring an unknown planet.”

Watch it now.

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