Emergency Tiara make perfect pop music.
Steeped in 60s lore – think girl groups like The Ronettes or The Shirelles – they add an indie twist, resulting in something fresh and distinctive.
Essentially hinging on the imagination of Juri Jinnai, the group are currently prepping some UK shows alongside their new album.
New single '2 Kool 4 Skool' leads the way, a divine mixture that continually keeps you guessing while supplying some wonderful pop thrills.
Out now, we've grabbed this ultra-cute live recording, laid down down at Hive Studios in Brooklyn.
The clip showcases Emergency Tiara's neat 60s influenced style – Juri cites UK model Twiggy as her main fashion influence – and it's a coy, endearing clip.
Juri comments…
"Emergency Tiara is about exploring what's been suppressed. When I’m on the stage, it’s like I have a free pass to be who I am and do what I want to do, without worrying about hurting feelings or being polite."
"On the stage, I can be more self-involved, in a healthy way, and just allow myself to be who I am. So, it’s very freeing for me, and hopefully everyone at the show."
Tune in now.