Eli Smart is a true rising star.
An unstoppable pop force, the 19 year old prodigy hails from Kauai in Hawaii, growing up around music since before he could walk.
Soaking up a glorious array of classic pop and soul from his family - think The Beatles, Motown, or even Prince - he blends this into something truly effervescent.
Labelling his sound Aloha Soul, it's a neat pop confection, fusing guitar textures with some tropical elements.
An approach bathed in sunshine, his new summer banger 'Cruella Deville' is out now, and it seals his rise.
Handling virtually everything himself, this sublime bop is a neatly defined anthem, a four minute dose of absolute pop potential.
We're got first play of the video, and it shows Eli Smart in his prime, with a neat Wes Anderson feel, too.
Tune in now.
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