Track Of The Day 11/2 – Ida Mae

'If You Don’t Love Me'

Ida Mae aim for simple stark truths.

The duo cast a spell with their opaque Americana, with their folk-hewn, countrified harmonies, blending two voices as one.

Fresh from a lengthy tour across the United States the pair open a New Year with something very precious indeed.

This new video features Ida Mae performing their languid, lovelorn hymn 'If You Don't Love Me' in their hometown of Norwich.

Shot in a 17th century shoemaker's mansion, the one take clip finds Ida Mae reaching towards something creatively pure, and emotionally striking.

There's a sense of the world stretching, yawning, and coming into life, the light gradually moving across their faces.

Ida Mae comment: “We wanted to capture a sense of late night / early morning, the quiet moment before the sun comes up with a hint of ‘Exile On Main Street’!”

Tune in now.

Catch Ida Mae at the following shows:

5 Newcastle O2 Academy *
7 Glasgow O2 Academy *
8 Leeds O2 Academy *
10 Nottingham Rock City *
11 Liverpool Mountford Hall *
12 Norwich Arts Centre
13 London Omeara

*Supporting Greta Van Fleet

Photo Credit: Dean Chalkley

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