Canadian producer Tiga has spoken about the day to day running of his acclaimed label Turbo.
Hailing from Canada, Tiga is one of the most talked producers on the planet right now. With cuts such as ‘Mind Dimension’ the beatsmith has added a techno edge to electro, as well as running his own acclaimed imprint.
Set up almost a decade ago, Turbo has grown from a solo venture to become a fully fledged imprint. Speaking to Resident Advisor the producer revealed that Turbo was almost a family business at one point.
“Originally, it was all me. All the minutiae. I was making rubber stamps, running to the post office, doing royalty reports” revealed Tiga. “But I was lucky, as my younger brother came along and he’s been managing the label for the past couple of years. Between him and my career going great—especially with traveling in Europe—it was easy to take a hands-off approach for a while. But now I’m getting back into it, being more involved with the artists, more involved with the release schedules.”
Continuing, the producer spoke about the shifting trends in the music industry. “It’s really a bizarre time to be running a record label. There’s no business model. It’s just a weird soup. The past two years have been so depressing. I’ve been spared because my own personal career has been on the up, but the model of an independent record label has become murder.”
“It’s such a challenge now, though, that I’m getting really interested. You’re really problem solving. Not figuring out how to get people to like your music, because we’ve had great response. But more how do you actually earn money for the artist? How do you transfer Facebook action into something concrete for the label? It’s not easy, but it’s a super exciting time.”
Read the entire interview HERE.
