Studio album ‘Tomorrow’s Modern Boxes’ was released via BitTorrent in September, utilising their new ‘Bundle’ feature in an attempt to out-fox ‘gatekeepers’.
According to year-end figures from BitTorrent (via Gigaom), the bundle has been downloaded more than 4.4 million times. Priced at $6 per download, that means ‘Tomorrow’s Modern Boxes’ generated a whopping $20 million.
However, it’s not quite as straight forward as this. The bundle did contain some free to download material alongside the paid equivalent, and the split between this has not been released by the Radiohead frontman.
Even if only half paid for the full release, though, this still represents a remarkable return on a side project Thom Yorke willingly labelled ‘an experiment’.