It's a dose of playlist trickery...

Ellie Goulding's take on 'River' soared to No. 1 on the charts a few days ago.

The song was originally written by Joni Mitchell, with the English artist taking it in a new direction.

Sailing to the pinnacle of the Top 40, it wasn't long before eagle-eyed observers began noticing some trickery.

As Dan Barker points out, the song was an Amazon exclusive, unavailable on Spotify or Apple Music.

So: how did it become so successful? It seems that Amazon front-loaded the song across their Christmas playlists, guaranteeing an enormous amount of streaming traction.

Equally, the way the charts are compiled mean that any song older than three years old isn't weighted as heavily as a new release, squeezing out evergreen favourites such as Mariah Carey.

Meaning that Ellie Goulding isn't even the most listened to artist this week - she's simply the most listened to new releases. Here's the thread in full.

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