Following offensive photoshoot...
The Weeknd

The Weeknd has cut ties with clothing brand H&M following the publication of an offensive photograph.

The Canadian star has worked with the brand before, but was vocal in his condemnation of a new photograph.

The image depicted a young African-American model wearing a hoodie emblazoned with the statement: COOLEST MONKEY IN THE JUNGLE.

Sparking online condemnation, The Weeknd immediately severed his relationship with H&M.

Pitchfork spoke to a rep from the brand, who offered the following statement:

We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.

- - -

Join us on Vero, as we get under the skin of global cultural happenings. Follow Clash Magazine as we skip merrily between clubs, concerts, interviews and photo shoots. Get backstage sneak peeks and a true view into our world as the fun and games unfold.

Buy Clash Magazine


Join us on VERO

Join the Clash mailing list for up to the minute music, fashion and film news.

Follow Clash:

Read more about...