It launches on September 9th...

The Rolling Stones will open a shop in London's Carnaby Street on September 9th.

The street is internationally famous for its ties to music and fashion, something cemented during its technicolour 60s run.

Famed for such innovators as John Stephen and Lord John, Carnaby Street remains a hugely popular shopping destination.

The Rolling Stones are set to return to Central London, opening a flagship store in Carnaby Street on September 9th.

Created in partnership with Bravado, the shop will features hallmarks of the band's journey, while also stocking ongoing releases.

The Rolling Stones said: “Soho has always encapsulated rock ’n’ roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”

Mat Vlasic - Bravado CEO - adds: “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world's most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world's most iconic and beloved bands.”

The Rolling Stones will open a shop in Carnaby Street, London on September 9th.

Photo Credit: Claude Gassian

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