The Electric Soft Parade is a project bound by an inseparable bond.
At its core are two brothers, with Alex and Thomas White uniting to drive the group forwards.
New album 'Stages' is their first record in six years, and it's one powered by a raw, palpable sense of grief.
Out in January, it was prompted by the loss of their mother, with its seven spacious, enormously moving tracks progressing through the seven stages of grief.
New song 'Never Mind' is a shimmering return, with Alex driving the songwriting – and the vocals – while Thomas handles the production.
A real triumph, it's an evocative piece of music, one that is now set to some striking visuals.
The clip features footage from a documentary about mental health and institutional care in 1970s America, recut to echo their own sense of loss.
Alex White explains…
"The combination of the 'another world' quality of the film footage, with the naturalistic horror of institutional care, put me in mind of my mother's own private suffering; albeit miles away in time and place, in a suburban bedroom in England in the mid 2000s."
"The feeling of isolation, pain, dull medical routine, and the gradual ebbing away of one's life, which are the subjects of the song, seemed to chime with the experiences shown. I suppose I see the video as a metaphorical accompaniment to the song: an imagined 'life flashing before your eyes', as the grip of illness takes hold and a person slowly fades from view."
Tune in now.
The Electric Soft Parade will release new album 'Stages' on January 8th – order LINK.
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