Technics To Cease Production – Rumours

1200 / 1210 to be dis-continued

The dance world has been rocked by rumours that manufacturer Technics could be set to stop manufacturing their iconic 1200 and 1210 turntables.

The turntable is one of the most significant cultural inventions of the past 50 years. As important to popular music as the electric guitar, it provided stimulus to club culture and acts as an instrument in itself.

Without the turntable hip hop, techno, house and more would simply not exist in the form they do. However music industry figures have been rocked by news that Technics could be set to stop manufacturing their iconic 1200 and 1210 series.

Launched more than 20 years ago Technics have become the standard kit for DJs across the planet. Spanning continents, genres and generations the turntables are so well known that ‘Technics’ have become an all encompassing term in the same way that Dyson and Hoover have in their respective fields.

Now it seems rumours are mounting that Technics are due to halt production on 1200s and 1210s.

According to In The Mix, a statement on Global Hardstyle claimed the company behind the production of the Technics turntables Panasonic announced that they would cease the manufacture of Technics turntables in February next year, citing an increasing decline in sales as the motivation behind the line’s demise.

Now the Australian arm of Panasonic have issued a similar statement:

“It is a sad day today but due to low sales globally in analogue turntables a decision to stop production has been made on Technics Turntables,” Panasonic spokesman Ian North explained. “For Australia this means we will receive our last shipment in March.”

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