SXSW Is Coming To London

For a week-long summer next summer...

SXSW London will launch next summer.

The event is based in Austin, Texas and has grown to reach global prominence. Acting as a launchpad for countless music careers, SXSW has also moved into film and technology, taking over virtually every part of the Texan city.

Next summer, SXSW is coming to Europe. For a week in Summer 2025 the festival will relocate to East London, popping up at venues and galleries around Shoreditch.

A showreel is online now, alongside the first few details. No definitive word yet on line-up, but the initial plans for tickets have been confirmed.

Badges are due to go on sale in October 2024 – in the meantime, register your interest at

Randel Bryan, Managing Director of SXSW London, says:

As a life-long fan of SXSW I truly believe that it’s more than an event – it’s a movement, a platform where the world’s greatest minds, musicians and motivators come to share their passion and their vision of the future.

SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world.

SXSW London will also provide a platform for the next generation of creative talent and we will be working hard to ensure that opportunities for learning, employment and community uplift are at the heart of everything we do.

Sadiq Khan, recently re-elected Mayor of London, adds:

I am delighted to welcome SXSW to London for the first time ever – confirming our place at the heart of Europe’s tech and creative sectors and as a global capital of culture.

When I was part of SXSW in Austin in 2018, I saw first-hand the electric atmosphere of innovation SXSW creates and I can’t wait to be part of it again.  This is a historic opportunity for London to once again bring the world’s most exciting talent together as part of our mission to build a better and more prosperous London for everyone.

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