Stormzy has launched a tongue-in-cheek campaign to grab this year's Christmas number one.
The rapper has asked fans to push 'Shut Up' to the top spot – and it certainly seems to have having an effect.
A few moments ago #ShutUpForXMasNo1 was trending in the UK, with Stormzy warning the X Factor team: "I ain't never been a quitter."
Check out the video for 'Shut Up' below.
Fancy getting involved? Purchase 'Shut Up' HERE.