SoundCloud Sign Deal With Independent Labels

More than 20,000 imprints to be represented

The past few years have presented streaming platform SoundCloud with a number of difficulties.

Issues over licensing caused numerous labels to pull their music from the platform, sparking lengthy negotiations.

SoundCloud signed a deal with Warner Chappell last month, and now the audio brand has inked a similar arrangement with Merlin, an agency that represents digital rights for more than 20,000 independent labels.

It's a major step forward, with artists now able to collect monies raised from their music receiving plays on the platform.

SoundCloud founder Alexander Ljung issued a statement to the New York Times: "Independent creators have always been at the core of SoundCloud, and with this partnership we’re thrilled to extend new revenue-generating opportunities to thousands of independent labels."

(via Pitchfork)

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