Burning Man has become a phenomenon.
From an ad hoc series of tents, camper vans and sound-systems, the festival has now become an event recognisable to millions.
Stateside sandwich firm Quiznos leaped on the backlash, producing one of the funniest festival-based pastiches we've seen in some time.
The food chain released a fake movie trailer called Burn Trials – Out Of The Maze And Onto The Playa and it neatly skewers the odd contradictions amidst the Burning Man ethos.
Pointing out that the anti-commercial event requires a helluva lot of money to actually get to, it also parodies the event's much-vaunted barter system and the use of so-called 'playa names' – in other words, bizarre alter egos for grown adults.
Word is, Burning Man aren't happy with the advert and could launch legal action. So if you're feeling fed up that you couldn't make it this year then check out the video below.
