Smirnoff Nightlife Exchange is set to launch with an enormous one off event next month.
Clubbing is now a truly global experience. A tune crafted in Poland can be downloaded by an English DJ and played at a show in Miami, all within the space of a few hours. Acknowledging this, Smirnoff have unveiled their most ambitious clubbing experience yet.
Taking place in a total of fourteen countries, Smirnoff’s Nightlife Exchange is a globe spanning event. Mixing cultures, genres and more what remains constant is allowing the audience to decided to line up.
Getting the fans involved, Smirnoff have unveiled fourteen curators – one for each country. Britain will be represented by Radio 1 personality and top DJ Zane Lowe, a man whose passion for music knows no bounds.
Fans will be able to submit their ideas via the project’s Facebook page, with the potential line ups already looking tasty. Click HERE to get involved!
Zane Lowe will have the final say, with a huge party set to take place in London on November 27th. Touring around the country, the DJ will arrange the best ideas to confirm the final line up – before the cities are switched around.
Yep, that’s right – each city will swap line ups meaning that a London audience could get a bill curated in Berlin. With fourteen countries to choose from, the range of options is almost limitless.
The final line up, chosen by British audiences, will be unveiled on October 22nd. Full details of the country swap process will kept under wraps until the last possible moment. “This is an ambitious undertaking, the likes of which has never been attempted before by the brand,” said Anita Robinson, marketing director for Smirnoff GB.
Smirnoff Nightlife Exchange takes place November 27th.
