This weekend, Goodmans is painting Peckham rude, as they pay their respects to a distinctive movement that aptly fused music and fashion, with their impressive Rudeboy Soundsystem.
It began with a shared affection for style. When music photographer Dean Chalkley and creative director Harris Elliott found common ground in their appreciation for the rudeboy look – a sharp mode of dressing with an urban edge, which evolved from Jamaican roots – they set about exploring the current crop of adherents, documenting the 21st century British rudeboy in an immersive photo exhibition last year at London’s Somerset House, Return Of The Rudeboy.
Distinguished by their refined style, which favoured sharp suits and Trilby hats, the original rudeboys came from the streets of Jamaica in the early-’60s, where the sounds of American jazz and R&B was the soundtrack for rebellious youths. Their look evolved alongside the music, which developed through ska into the ’70s as reggae, then later revived through the ’80s 2-Tone movement.
Earlier this year, Dean and Harris collaborated with Goodmans to present the specially curated Rudeboy Salon space in London, replete with the Goodmans x Rudeboy Soundsystem, a newly designed art and sound installation by artist Andrew Ibi.
The towering stack is made up of 90 Goodmans heritage radios, and is decorated with Ibi’s hand-drawn artwork, which details the evolution of the rudeboy. Throughout its tenure at the Rudeboy Salon, it blasted handpicked songs and spoken dialogue to provide an authentic accompaniment to the cultural tribute.
Now imbibed with a life of its own, and reflective of the continuing insurgence of the movement, the Rudeboy Soundsystem is moving on, setting up temporary residence in South London for a special fiery event.
The Dead Dolls House in Peckham will be setting Bonfire Night alight with an evening of top tunes, provided by Morten Jensen and Clash DJs, backed by the mighty Soundsystem, and steeped in the polished force of the rudeboy spirit.
The embellished installation will be available to see from Friday 6th to Sunday 8th November, with a 1am licence for the party weekend, while The Dead Dolls House has a vast cocktail list and menu to keep you captivated. Rudie can’t fail!
The Dead Dolls House is at 1 Clayton Road, London, SE15 5JA. For more info on Goodmans, visit: www.goodmans.co.uk