RIIZE help launch SM Entertainment’s 30th anniversary year with their take on K-Pop classic ‘Hug’.
The brand have helped drive Korean music to new heights, becoming a global success story in the process. Smashing the glass ceiling, SM have built a stable that is renowned on multiple continents for its dexterity and ambition.
As part of SM’s 30th birthday celebrations, RIIZE have stepped in to cover ‘Hug’ – a seminal 2004 single from labelmates TVXQ!.
Given a 2k25 overhaul, RIIZE are respectful to the original – a cornerstone of SM label identity – while adding their own flavour in the process.
Tap in below.
As part of the 30th birthday celebrations, SM is bringing the SMTOWN LIVE 2025 Tour to fans worldwide. Kicking off – naturally – in Seoul, the shows take place this weekend (January 11th and 12th) before travelling across the globe.
Expect SMTOWN LIVE 2025 to hit London on June 28th – more information to come.
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