Eton Messy's astonishing rise has turned the YouTube channel turned label into a force to be reckoned with.
Capable of making and breaking artists, Eton Messy recently picked up on rising talent The Golden Boy.
Placing the sweet, effervescent house of 'That Thing' on their channel, the label watched as the track racked up more than 1,500,000 plays.
Recently remixing the likes of MK, Blonde and Ella Henderson, The Golden Boy seems able to match his dancefloor sensibilities with a real ambitious streak.
New track 'The Promise' has a subtle, soulful side. Softly euphoric, the propulsive, percussive side of The Golden Boy's production is set against something deeper, rather more complex.
Check it out now.