Sometimes the most difficult thing for a young artist to do is to say 'no'.
Yet that's exactly what Etham did. Releasing a flurry of music online, the rising songwriter received numerous offers, but he felt that the time just wasn't right.
So he waited. Three years on, Etham is ready to make his move. Hip-hop infused soul with a London viewpoint, the songwriter has worked with a number of ambitious producers to get the sound he wants.
New single 'Cold Love' is certainly a huge step forward. The gossamer delivery is matched to crisp guitar work and a neat percussive sense that drills itself into your subconcious.
Literate, affecting pop music, you can check out 'Cold Love' below.
Catch Etham at London venue Birthdays on October 6th.
