Effie knows how to blend the rough with the smooth.
The London artist's smooth approach to digital soul is matched to a sense of where UK bass culture is heading.
Far from your usual R&B styled newcomer, Effie has worked with the likes of Ghetts and Rude Kid, suppling vocals to their blistering rhymes.
It's left an impact. New EP 'Could You Be' is soul sluiced through a ruffneck style, with the producer boasting renewed emphasis on the low end.
Out on July 8th, 'Could You Be' is the singer's broadest, most confident statement yet. Oh, and it's also airing on Clash...
Tune in now.