The growth of digital music has placed the physical artefact under renewed pressure.
New acts are finding fresh ways to infuse a physical release with energy, with excitement. Brighton's Black Honey are more inventive than most, with new single 'Madonna' due to be released this week.
In an unusual twist, the group have only initially prepared five physical copies – which will be available via eBay.
An emphatic piece of indie songcraft with a neat pop twist, you can tune in below:
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