BB Diamond is the latest signing to the Turn First roster, a collective which includes the likes of Ellie Goulding, Rita Ora and Iggy Azalea.
The Essex-born singer certainly has star quality. There's a real force of personality in her vocals, with BB matching a sense of soul to a supple sensuality.
New cut 'Instinct' could well become her calling card, matching enthralling digital production to one of the singer's most urgent performances.
The .OCIN remix floods the track with glossy R&B textures and club flourishes – at times reminiscent of early Joy O or even Deadboy's 'If U Want Me' it's the perfect combination of pop / underground.
Check it out now.
