Two weeks ago Poppy Ajudha launched a powerful statement single 'Black Joy. Black Peace. Black Justice'.
With all proceeds raised going to Black Minds Matter UK, the release was accompanied by a self-funded poster campaign in London.
The poster campaign was intended to celebrate the release of her song, as well as to make a statement of solidarity with those in the ongoing fight for racial equality.
Artwork accompanying the release was hosted on a Brotherhood Media site, as a continuation of their stirling work promoting young creatives on billboard sites across the capital.
Check out Brotherhood's work over on their feed here.
In Poppy's own words:
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“‘Black Joy. Black Peace. Black Justice.’ is a song dedicated to the movement for racial equality. I hadn’t written much during lockdown, but when the protests began, they brought a wave of emotion and I wrote it in those weeks that we took to the streets of London. I guess I was trying to make sense of all the chaos, and create something positive for the community, a protest song that was honest and brooding.
It was really important to me to keep the message clear, and to not just comment but use the song to contribute to aims of the movement. So I have donated all profits from the song or live session to Black Minds Matter, an organisation that seeks to promote positive mental health within the black community. I hope this song is part of something bigger, that grows and rises into a beautiful world for generations to come.”
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On Friday 3rd October, Poppy's poster site in East London was vandalized.
Someone tore the words 'BLACK' from the left hand side of the poster, whilst leaving other nearby artwork untouched.
Whether at the hands of a rival poster firm, or worse a targeted attack from an ignorant member of the community – the artwork laying in tatters is a stark reminder of the ongoing challenges to equality that we face in the UK and overseas.
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As an act of resistance, Poppy has today launched a GoFundMe campaign to reinstate the poster, hopefully alongside others at sites across London.
Removing the links to her single from the artwork, so the statement itself can stand boldly defiant above our city streets as a rallying cry supporting the vital work still needed to be done to establish equality domestically and internationally.
As Poppy put it; "Everyone deserves joy, peace and justice. But everyone will not have it until black people do."
Join us in sharing this campaign with your network and helping Poppy reinstate the poster on sites across our capital.
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You can support Poppy Ajudha's Black Joy. Black Peace. Black Justice campaign here.
Tune in now.
Related: Next Wave – Poppy Ajudha
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