British synth pop legends Pet Shop Boys have won a string of awards recently, but claim that all the attention means very little to them.
Formed by one time music journalist Neil Tennant, the duo have spend the best part of two decades producing some of British pop music’s most defining hits. A global success story, they have recently been awarded an Ivor Novello award, which was eclipsed by an ‘Outstanding Contribution To British Music’ gong at the recent Brit Awards.
However, the band seem to be unaffected by the praise. “We’re running out of these awards to get now” Chris Lowe told Gigwise.
“It’s nice to be recognized for still being around more than anything, the music industry is one of fast turn over and to still be around is an achievement. But hopefully we’re being recognized for the songs we’ve consistently managed to write over the years. Twenty-five years in pop terms is actually quite a long time.”
The group recently released their new album ‘Yes’ which was preceded by the chart-busting might of ‘Love Etc’. Speaking of the album sessions with songwriting team Xenomania the group said “they have lots of backing tracks lying around and basically we would take some of those and then write top lines and lyrics and stuff on top of those, so that was the co-writing aspect of it.”
“But when they worked as production team on the songs that we’d written, it’s a fantastic operation Brian’s put together, a really great team of people who are so into pop music and really enthusiastic about what they do.”
Pet Shop Boys new album ‘Love Etc’ it available now.
